![]() ![]() One of Zappos' official corporate goals is to "create fun and a little weirdness." It is consistently ranked among the best US companies to work for. The 40-year-old Hsieh is legendary for building, in Zappos, a company that has managed to be both hugely successful-more than $2 billion in annual sales-and hugely high-spirited. ![]() (Plus it had a backyard pool.) The bus, a vintage school bus, got everyone where they needed to go. The party house was bought for similar reasons, because Hsieh likes parties, and though he already often invited friends and neighbors to his sprawling and minimally furnished apartment, having a house nearby only expanded the possibilities for fun. The mantis, which was built for Burning Man and is made of sculpted and riveted steel and mounted on a truck, is something Hsieh snapped up for no other reason than he liked it and thought that a giant pyrotechnic mantis in his neighborhood on the north side of Las Vegas might make people smile. He views all of these things as a particular sort of investment. Tony Hsieh, CEO of Zappos, owns a party bus, a party house, and what could be termed a party insect-a 40-foot-long praying mantis that shoots fire from its antennas. ![]()
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